Zuhair Murad x Winnie Harlow x amfAR

Since the cancellation of global events due to COVID-19 restrictions, many brands have pivoted to digital activations. Carine Roitfeld and her son Vladimir hosted the first digital-only fashion show – the second annual CR Runway event – in partnership with charity organization amfAR to raise funds for the fight against COVID-19. The event united some of the biggest names in fashion and entertainment and saw ITB client Zuhair Murad showing support by dressing model Winne Harlow for the occasion in a stunning couture beaded purple gown that was paraded down a beautiful street showered with purple petals to match the dress.

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