News + Trends


Pushing for purpose: 4 influencer marketing predictions for the second half of 2022

The influencer marketing industry continues to power brands forward at rapid pace, and platforms, audiences, and new trends are evolving faster than ever. Gen Z are setting the tone for our digital world as they call on brands to be accountable and are leading the charge in pushing for purpose from their peers, creators, and brands alike.

The creator economy isn’t going anywhere, and as we see 2023 approaching in the not-so-distant future, here are four key trend predictions for the influencer marketing landscape for the latter half of the year.

1.) Creators without a following are the next big thing

2.) Wasteful gifting is ‘trashy’ and brands need to adjust their approach

3.) A niche influencer is the new lifestyle influencer

4.) Welcome to the metaverse

Check out the full original article on The Drum.

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