News + Trends


The Power of Influence: Insights & Trends Q1 2023

To kick off 2023, we dive into the latest trends we predict will effect the next quarter and beyond including the new romance, the life milestone shake up, AI content & creators and more.

In this edition, we explore how consumers and talent alike have been rejecting the status quo in pursuit of escapism, purpose, and fulfilment. There’s evident hunger for novelty in all aspects of life: entertainment, technology, love, career, and so much more. Despite global cost of living crises and recessions, people are becoming comfortable with being uncomfortable if it means they will feel something truly new. Playing it safe in the face of crisis is no longer the way for brands or for talent.

If you would like to receive this report and explore how ITB, can put your brand at the centre of culture, please get in touch –

Thank You for Reading,
ITB Talent & Influencer Team


Share on Facebook Tweet this Page Share on LinkedIn Email to a Friend

Quarterly Insights

Keep Up to Date with the Latest News + Trends