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4 ways brands can succeed in the metaverse with influencer marketing

In our latest Open Mic article for The Drum, we investigate the possibilities for building more impressive and immersive experiences in Web 3.0 and how brands should explore talent and influencer marketing in the metaverse.

By 2026, 25% of people will spend at least one hour a day in the metaverse, according to a recent Gartner survey. Brands should start to considering how to incorporate metaverse activations as a complementary element of their marketing strategy, driving innovation and incremental revenue streams.

In this exciting new world of web 3.0 the possibilities for creation are practically infinite as there’s potential to build spaces and products that aren’t limited by the laws of physics. So where do brands fit in and how should they activate talent and influencers in this new and ever-evolving space?

  1. Build more interactive and immersive experiences
  2. Leverage true creators
  3. Use virtual influencers
  4. Experiment in this new world

To learn more, read the full article here:


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