Amidst the tough global political climate, the start of 2022 has seen consumers vocalising their feelings about life returning back to normal. Online conversations have catalysed the need for change in areas where society has taken a step forward - the gender revolution - but also in areas needing more attention - the motherhood penalty. It is now more important than ever that brands listen and take a personalised approach to consumers in order that they don’t alienate individuals after a difficult last year. Beyond consumer trends, we will look at key content trends across influencer marketing and social media to help brands improve their communications with new and existing customers.
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04 Jul 2023
This quarter, we explore culture and content through the lens of the comfort influ...