News + Trends

Trends

The Power of Influence: Insights & Trends

As we approach the end of the year, it's been exciting to look back on the innovat...

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Trends

The Influence Download: September Edition

This month is our celebrity special, reminding you that celebrity is most definite...

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ITB in the News / Trends

Creativity, Ethics and the Metaverse: Creator Marketing in 2023

As brands begin entering new spaces like the metaverse, there’s a sense of fear an...

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ITB in the News

How brands can engage hard to reach audiences through celebrity and sports

Great marketing is shaped by culture, and culture is shaped by people. Sport is a ...

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ITB in the News

Deep Dive: Could influencer marketing guidance be more lenient

The protection of creators and their audiences on social media is paramount. But w...

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Trends

The Influence Download: August Edition

Our monthly round-up of the top trends and insights you should know about in the i...

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ITB in the News / Trends

How brands can partner with creators to succeed in audio advertising

For The Drum's Deep Dive into Audio, our Managing Director, Emma Shuldham, outline...

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ITB in the News

A Day in the Life: Aaron King

Aaron King, our Senior Account Director has worked at ITB for over three years now...

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ITB in the News / Trends

Pushing for purpose: 4 influencer marketing predictions for the second half of 2022

The influencer marketing industry continues to power brands forward at rapid pace,...

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Trends

The Influence Download: July Edition

Our monthly round-up of the top trends and insights you should know about in the i...

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Trends

With virtual influencers, can there ever be true diverse & inclusive representation in the metaverse?

Virtual influencers are taking the metaverse by storm – but is there a tradeoff be...

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Trends

The Power of Influence: Insights & Trends

As we close the second quarter of 2022, we take a look at some of the key consumer...

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Trends

The Influence Download: June Edition

Our monthly round-up of the top trends and insights you should know about in the i...

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Trends

#ThatGirl Is Out, #PartyGirl Is In: How Brands Can ‘Get Real’ with Influencer Marketing

Since the advent of social media – and influencers in particular – the trends cycl...

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ITB in the News

Influencer Marketing Awards: Best Fashion and Style Campaign

At this years Influencer Marketing Awards, ITB took home the gold for best fashion...

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ITB in the News

Deep Dive: What is the true measure of influencer marketing success?

The way in which we measure influencer marketing campaign success is a much-debate...

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Trends

The Influence Download: May Edition

Our monthly round-up of the top trends and insights you should know about in the i...

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ITB in the News / Trends

Is 'futurestalgia' the key to unlocking engagement with Gen Z?

Whilst the pandemic was characterised by nostalgia, looking to better times of the...

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ITB in the News / Trends

4 ways brands can succeed in the metaverse with influencer marketing

In our latest Open Mic article for The Drum, we investigate the possibilities for ...

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ITB in the News

The work that made me: Hannah Scott

Account director at ITB Worldwide reflects on the creative inspirations that spark...

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Trends

The Influence Download: April Edition

Our monthly round-up of the top trends and insights you should know about in the i...

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ITB in the News

My biggest lesson: Crystal Malachias

“In the modern world, change is inevitable, so we all must learn to embrace it in ...

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ITB in the News / Trends

The return of live shopping in the age of influencer marketing

In the latest Drum Open Mic piece, Crystal Malachias, our Global Growth and Develo...

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ITB in the News

Deep Dive: Will TikTok Reign Supreme in 2022?

With over a billion users and 656 million downloads in 2021, TikTok is not a platf...

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Trends

The Power of Influence: Insights & Trends

Amidst the tough global political climate, the start of 2022 has seen consumers vo...

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Trends

Why TikTok Stories will unleash creator's creative potential

When TikTok announced it would be expanding the pilot of its Stories feature, ITB ...

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ITB in the News / Trends

How TikTok is driving the cultural aesthetic

In her latest piece for The Drum, Crystal Malachias, our Global Growth and Develop...

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ITB in the News

My biggest lesson: Michael Jacobson

‘Be curious’ and ‘Family first’ are two lessons that stuck with ITB Worldwide's se...

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ITB in the News

Deep Dive: Brands or creators - who should have the final say?

When forging a successful partnership between an influencer and a brand there are ...

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ITB in the News

The work that made me: Jan Taubert

ITB Worldwide’s recently-promoted group director Jan Taubert reflects on the creat...

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ITB in the News

Deep Dive: The value of influencer partnerships

Are influencer partnerships the answer for every brand out there? Well, that’s a b...

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ITB in the News / Trends

Moving at the speed of culture: 5 influencer marketing predictions for 2022

In her latest piece for The Drum, Crystal Malachias, our Global Growth and Develop...

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ITB in the News

ITB Worldwide joins the Influencer Marketing Trade Body (IMTB)

The Influencer Marketing Trade Body (IMTB) has announced the addition of ITB World...

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Trends

The Power of Influence: Insights & Trends

Volume 4 - A Quarterly Review

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ITB in the News

Working with influencers: the 4 most common myths debunked

This article, originally written by Johnny Aldred from Performance Marketing, feat...

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ITB in the News

How brands can win the transparency race in an age of information overload

This article was originally published in PR Week and is authored by ITB Global Gro...

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Trends

The Shifting Balance of Power between Media, Creators & Brands

The rise of creators is well-documented and unstoppable. More than 50 million peop...

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ITB in the News

My Creative Hero: Iris Apfel

ITBs SVP, Lauren Stillman, tells LBB Online all about her creative hero, Iris Apfel

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Trends

TALENT TO WATCH: The Creator

This months Talent To Watch focuses on 'The Creator', those who are using their pl...

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ITB in the News

Reinventing influence: The blurring lines between celebrities and creators

Brands shouldn’t be confined by labels of ‘influencer’ and ‘celebrity’ – instead i...

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Trends

TALENT TO WATCH: Women Making Waves

We are excited to launch a brand-new blog series, ‘Talent To Watch’ where we will ...

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Trends

The Power of Influence: Insights & Trends

Volume 3 - A Quarterly Review

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Trends

Be Real, Relevant And Live: Creating Social Video With Impact

Instagram is pivoting to full-screen video, TikTok has extended the length of its ...

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ITB in the News

The Work That Made Me: Maria Conti

From The Clash's 'London Calling' to Paul McCartney's credit card commercial, ITB ...

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Trends

Are celebrity Creative Directors the new secret weapon for brands to attain cultural credibility?

What do Molly-Mae Hague and Kendall Jenner have in common? The former has 6 millio...

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Trends

The Rise of the Nano Influencer

3 reasons why you as a brand should be utilising nano-influencers and all they hav...

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ITB in the News

Pamella Roland Appoints ITB Worldwide as Agency of Record for VIP Talent Dressing

New dressing program celebrates a return to the red carpet for MET Gala, MTV VMAs,...

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ITB in the News

Will kids listen to the government's 'influencer army' and get vaccinated?

This article by Aleda Stam was originally published in PR Week and features commen...

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Trends

The Power of Influence: Insights & Trends

Volume 2 — A Quarterly Review

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ITB in the News / Trends

Why brands should stop talking about authenticity and get real (with influencers)

Brand storytelling is shifting from product- to human-centric narratives, driven b...

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Trends

How Brands Can Harness The Power Of Influence To Drive Sustainable Change

Earth Day has been and gone but sustainability need not be hinged on just one day ...

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Trends

Progress, Not Perfection: The Importance of Multicultural Influencer Marketing

It would be wonderful if I could start this piece by applauding the influencer mar...

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Trends

Instagram's New Affiliate Tool Brings Influencer Marketing Closer to Proving ROI

The social platform gives more insights into how the new tool will help marketers

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Trends

Everything we learned from Instagram’s first Creator Week

Barely a week goes by when our news feeds aren’t filled with one update after anot...

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Trends

Return of the meme: How brands can bond with consumers through nostalgia

Charlotte Hoare, Senior Strategist at ITB Worldwide, reflects on how 'nostalgia' c...

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Trends

Why TikTok holds all the power to transform inclusive casting in advertising

Sian Keogh, from ITB Worldwide, discusses the importance of the disabled community...

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ITB in the News / Trends

Why Brands Need to Engage with Influencers Cautiously in the COVID-19 Climate

‘Influencers face backlash for jetting off to Dubai’ is just one newspaper’s take ...

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Trends

Gaming in Fashion: The Future of Fashion in Live Streaming and the World of Gaming

A View from Account Manager, Tim Lay

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Trends

ITB Celebrates Instagram’s 10th Year Anniversary

A Point of View from Charlotte Hoare and Jennifer Lydon

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ITB in the News / Trends

What Does the Launch of Reels Mean for the World of Influencers and Brand Partnerships?

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

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ITB in the News / Trends

Influencer Intelligence Panel Talk: ‘How To Future-Proof Talent + Influencer Partnerships in the Current Climate’

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

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ITB in the News / Trends

The Super Bowl proves that the power of celebrity is still scoring big with consumers – but cultural relevance is key

Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn f...

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ITB in the News / Trends

Which influencers should brands focus on in 2021? Those who combat misinformation

How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021

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Trends

How TikTok is changing how creative talent is discovered

ITB's Managing Director Emma Shuldham gives perspective on how Tiktok has become t...

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Trends

Youth Isn't Wasted on the Young: How Gen Z Uses Social to Initiate Change 

Jenn Lydon, Communications Strategist, and Tim Lay, Account Manager, comment on so...

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Client News

ITB introduces a new Los Angeles showroom with upgraded features and enhanced services.

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