News + Trends

Trends

TALENT TO WATCH: Women Making Waves

We are excited to launch a brand-new blog series, ‘Talent To Watch’ where we will ...

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Trends

The Power of Influence: Insights & Trends

Volume 3 - A Quarterly Review

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Trends

Be Real, Relevant And Live: Creating Social Video With Impact

Instagram is pivoting to full-screen video, TikTok has extended the length of its ...

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The Work That Made Me: Maria Conti

From The Clash's 'London Calling' to Paul McCartney's credit card commercial, ITB ...

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Trends

Are celebrity Creative Directors the new secret weapon for brands to attain cultural credibility?

What do Molly-Mae Hague and Kendall Jenner have in common? The former has 6 millio...

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Trends

The Rise of the Nano Influencer

3 reasons why you as a brand should be utilising nano-influencers and all they hav...

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ITB in the News

Pamella Roland Appoints ITB Worldwide as Agency of Record for VIP Talent Dressing

New dressing program celebrates a return to the red carpet for MET Gala, MTV VMAs,...

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ITB in the News

Will kids listen to the government's 'influencer army' and get vaccinated?

This article by Aleda Stam was originally published in PR Week and features commen...

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Trends

The Power of Influence: Insights & Trends

Volume 2 — A Quarterly Review

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ITB in the News / Trends

Why brands should stop talking about authenticity and get real (with influencers)

Brand storytelling is shifting from product- to human-centric narratives, driven b...

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Trends

How Brands Can Harness The Power Of Influence To Drive Sustainable Change

Earth Day has been and gone but sustainability need not be hinged on just one day ...

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Trends

Progress, Not Perfection: The Importance of Multicultural Influencer Marketing

It would be wonderful if I could start this piece by applauding the influencer mar...

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Trends

Instagram's New Affiliate Tool Brings Influencer Marketing Closer to Proving ROI

The social platform gives more insights into how the new tool will help marketers

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Trends

Everything we learned from Instagram’s first Creator Week

Barely a week goes by when our news feeds aren’t filled with one update after anot...

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Trends

Return of the meme: How brands can bond with consumers through nostalgia

Charlotte Hoare, Senior Strategist at ITB Worldwide, reflects on how 'nostalgia' c...

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Trends

Why TikTok holds all the power to transform inclusive casting in advertising

Sian Keogh, from ITB Worldwide, discusses the importance of the disabled community...

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ITB in the News / Trends

Why Brands Need to Engage with Influencers Cautiously in the COVID-19 Climate

‘Influencers face backlash for jetting off to Dubai’ is just one newspaper’s take ...

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Trends

Gaming in Fashion: The Future of Fashion in Live Streaming and the World of Gaming

A View from Account Manager, Tim Lay

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Trends

ITB Celebrates Instagram’s 10th Year Anniversary

A Point of View from Charlotte Hoare and Jennifer Lydon

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ITB in the News / Trends

What Does the Launch of Reels Mean for the World of Influencers and Brand Partnerships?

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

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ITB in the News / Trends

Influencer Intelligence Panel Talk: ‘How To Future-Proof Talent + Influencer Partnerships in the Current Climate’

Senior strategist Charlotte Jade Hoare shares her view on the impact of Reels

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ITB in the News / Trends

The Super Bowl proves that the power of celebrity is still scoring big with consumers – but cultural relevance is key

Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn f...

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ITB in the News / Trends

Which influencers should brands focus on in 2021? Those who combat misinformation

How the last tumultuous 12 months will shape brands’ influencer campaigns in 2021

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Trends

How TikTok is changing how creative talent is discovered

ITB's Managing Director Emma Shuldham gives perspective on how Tiktok has become t...

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Trends

Youth Isn't Wasted on the Young: How Gen Z Uses Social to Initiate Change 

Jenn Lydon, Communications Strategist, and Tim Lay, Account Manager, comment on so...

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Client News

ITB introduces a new Los Angeles showroom with upgraded features and enhanced services.

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