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The return of live shopping in the age of influencer marketing

In the latest Drum Open Mic piece, Crystal Malachias, our Global Growth and Development Director, looks at why tapping into influencers will be key in driving success for brands in the world of social commerce.

Live shopping is a format that has been tried and tested since the time of QVC, the home shopping channel that launched in 1986. However, as digital media continues to overtake traditional media with pace, live shopping has been reinvented to suit those from the modern world – the social media native consumer.

Live shopping 2.0 is now armed with new tools – and influencers – that create more engaging shopping content and experiences to deliver an easy customer experience, driving high results and ROI as a result.

In this article, we uncover the depths of the social commerce revolution, the AR and VR innovations we are seeing unfold and of course, the power of the influencer.

To read more, check out the full article here:

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