News + Trends


How brands can partner with creators to succeed in audio advertising

For The Drum's Deep Dive into Audio, our Managing Director, Emma Shuldham, outlines how brands can partner with influencers and content creators to engage audiences through social audio and podcasts in a way that’s more authentic and believable than a standard #ad social media post.

As the old Apple tagline goes, ‘there’s an app for that’. Now, with the huge popularity of podcasts, you’d be hard pressed not to find ‘a podcast for that’ – no matter how niche the topic. Social audio is taking the marketing world by storm and brands have an exciting opportunity to be part of these conversations by working with creators in this space.

Emma touches on the effectiveness of podcasts, choosing the right genre and the importance of authenticity. Head to The Drum to read the full article.

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