Another year has come and gone and it’s hard to believe that 2023 is just around the corner. Between the cost-of-living crisis, rising temperatures, and plenty of shake-ups in the digital world this year, people are tired. Tired of the pressure to be perfect, tired of maintaining the status quo, and are seeking inspiration, respite, and a sense of meaning wherever they can find it. We see this translate into digital behaviour through increased interests in content curation and community over performance, the rise in popularity of Influencers who work a traditional 9-5 and content that provides consumers with ways to access luxury on a more affordable scale, and by rejecting notions of wellness, fitness, health, and sport of times gone by. Savvy brands and Influencers are adapting their roles in the digital sphere to account for these trends and preferences, and this social shake up shows no signs of slowing down. So, here’s to 2023! May we continue to welcome change with the times and creativity, inclusivity, and agility across our many digital playgrounds.
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04 Jul 2023
This quarter, we explore culture and content through the lens of the comfort influ...