Zuhair Murad Charitable Initiative #RiseFromTheAshes
Following the devastating blast in Beirut, ITB client and designer Zuhair Murad launched an initiative called #RiseFromTheAshes to garner support for aid workers on the ground. With every purchase of the limited edition tee, 100% of the profits are being given to the Lebanese Red Cross and Offre Joie – supporting those who are responding to the humanitarian needs of the victims. ITB secured Jennifer Lopez to show support for the cause and post herself wearing the shirt on her Instagram feed leading to thousands of shirts being sold online in one day as a result.
ITB has had the pleasure to represent talented designers based in Beirut for numerous years, many of whom were impacted by the tragic blast in Beirut. Our hearts are with the teams and families of our clients, past and present, as they rebuild and return to their businesses stronger than ever.