Operation Black Vote

ITB London was proud to support our agency partner, Saatchi & Saatchi London, with securing talent for Operation Black Vote’s campaign to encourage young people and BAME communities in the UK to register to vote for the General Election taking place on December 12th. ITB was responsible for securing high profile talent including Game of Thrones star Nathalie Emmanuel, journalist Ash Sarkar, Midsommar actor Will Poulter and female rapper Nadia Rose, amongst others.

The campaign video shows the talent insensitively stating abhorrent quotes from real UK politicians that address issues of race, religion, women, sexuality and climate change in the company of stunned onlookers in order to emphasise the importance of voting. The social media campaign has also been supported by a series of billboards across the UK, each showing the talent with an “X” over their mouth to increase levels of participation from young voters to have their say on election day with the objective to ultimately drive social change at society’s deepest levels.

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