Laila x Covered California

ITB secured world-class athlete, author and host, Laila Ali, to lead Covered California’s statewide marketing and outreach campaign, ‘In Your Corner’ to educate Californians about the state’s new open enrollment period for health insurance. The new state subsidies are available for the first time making California the first state in the nation to provide financial help to middle-income families – like small -businesses owners and the self-employed – that will give more affordable coverage for low-income families. Laila headlined a community event in downtown Los Angeles where she shared her own personal insurance story and subsequently lead a cardio warm-up.



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