ITB In Conversation

On April 16th we began our 10-year anniversary celebrations with the launch of our new panel talk series: ‘ITB in Conversation’. In the beautiful surrounds of the AllBright club we brought together three inspiring creatives – Wendy Rowe (Make-up Artist & Global Creative Director, Max Factor), Rebecca Mason (Creative Director, Conde Nast Studios International) and Sophie Edelstein (Writer & Director) – to talk with ITB’s own Charlotte Jade Hoare about ‘The New Culture of Content’.

The lively discussion covered everything from best practice for authentic brand storytelling, the challenges and opportunities of vertical video, considerations for working with talent, optimising content for different platforms and markets, the balance of creativity and commerce, and the future of content creation in the endless scroll of the social media world. Future panel talks in New York and LA will focus on other topics that impact the core pillars of our business: talent, influence and culture.