ITB x Cannes International Film Festival

At the highly anticipated 72nd Annual Cannes International Film Festival, ITB secured valuable red carpet media coverage and behind-the-scenes social media content, successfully executing strategic placements for our clients Zuhair Murad and Georges Chakra. ITB was on the ground to guarantee dressing opportunities for Zuhair Murad on VIP’s including British singer Rita Ora, models Noel Berry and Shanina Shaik, among others. George Chakra Couture was worn by models Jasmine Tookes and Carmella Rose for the AMFAR Gala, and by digital entrepreneur Xenia Tchoumitcheva for the premiere of Les Plus Belles Annees D’Une Vie.

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