Katie Kime Gifting 2021

Building Brand Awareness Amongst a Style-Savvy Clientele

Since steadily growing by 70% yearly since launching in 2013, Texas-based loungewear and interiors designer Katie Kime enlisted ITB with the goal of increasing her brand awareness amongst a metropolitan customer via placement on talent and influencers who have true style credibility.

Talent Gifted
Estimated Social Impressions

Placements with PopulVisibilityar Talent, Delivering High Results

Over the course of 9 months, ITB introduced the collection via strategic targeted gifting to 50 approved target influencers and celebrities. By leveraging our Little Black Book, ITB secured placements on fashion-credible influencers including content creator Kathleen Barnes, Entrepreneur and body positivity expert Katie Sturino, stylists Lindsey Dupuis and Nicole Chavez as well as traditional talent including Brie Larson, Kristen Bell, Tiffani Thiessen and Catt Sadler. Off the back of the celebrity placements, ITB gained further visibility for the brand by securing press placements in in Star Magazine’s “Celeb Steals” and a full page “Krazy for Katie Kime” feature in OK! Magazine.