Targeting a New Audience of Fans Who Transcend Traditional Beauty
ITB was engaged to help bareMinerals relaunch their flagship skincare franchise SKINLONGEVITY and STRENGTH + LENGTH using influencers with the objective of showcasing the sustainability and clean beauty history of the brand and build brand advocacy in order to grow their loyal fan base.
Leveraging Sustainable Advocates to Amplify BareMinerals New Messaging
ITB secured over 14 influencers and gifted product to 120 new “friends of the brand” across the US and the UK to share the unique benefits of the products and showcase bareMinerals as a leader in clean/vegan skincare by reinforcing their ethos of ‘the power of good’ messaging encouraging their fans to become more sustainable and empower people globally. Influencers secured included including Estee La Londe, Kiitan Akinniranye, Jasmine Ricks, Tennille Murphy, Jaci Marie Smith, Mariko Kuo, Jada Sezer, Kiitan Akinniranye, Estee Lalonde, Mariko Kuo and Aysha Harunt as well as with Sophia Amoruso, Mahalia and Missi Beqiri all posting organically.
Multifaceted Campaign with High Reach
The campaign received very positive feedback with content being generated across multiple platforms including Instagram, blogs and YouTube reminding audiences who may have tried bareMinerals before that the brand is actively driving new skincare innovations that are friendly to skin and the environment.