Bringing Budweiser's “The World Is Yours To Take” Campaign To Life

Budweiser activated exceptional branded experiences for cultural creators and influencers across the globe during 2022’s FIFA World Cup. ITB’s previous success bringing influencers and creators to the Superbowl Miami and PRIDE in Brazil was so successful that Budweiser wanted to turn it up a gear by taking a huge global cohort of talent to celebrate the football world cup in Qatar in 2022.

With so many other other huge sponsors at the event, the challenge for Budweiser was two-fold: how to get the best result out of a significant investment in influencers and event sponsorship in addition to managing the largest influencer activation in the history of the brand.

Exception & Unforgettable FIFA World Cup Experience for Creators and Fans

ITB was first tasked with defining the role that global influencers would play in bringing the 2022 Budweiser World Cup Campaign, “The World Is Yours To Take” – to life. A near year-long lift, this campaign was about finding the perfect balance of content strategy and allowing enough creative flexibility for each market participating to ensure global presence and local relevance.

To maximise investment, the content strategy had to account for what would perform best across many social channels, with multiple pulse-points both in the run-up to the event and during the event.

Driving Global Brand-Fame and Earned Media

The activation required months of planning, prep and coordination of 100+ vetted and approved influencers across global markets, 7+ days of on-the-ground work and round the clock monitoring of live posts and trends, but the results simply speak for themselves.

The activation successfully increased brand-fame and drove earned-media, positioning Budweiser as the brand who helped talent participate in the event of a lifetime, while also providing and unforgettable experience.

Talent in Doha, Qatar
Posts Generated
Social Media Value