Refuge x BBH

Domestic abuse charity, Refuge, launched a Twitter campaign – #SafetyInANumber – for International Women’s Day, that aimed to ensure that as many women as possible learn about the National Domestic Abuse helpline number. ITB worked alongside advertising agency BBH to cast, reach out and secure female talent to take part and change their Twitter username to the helpline number in order to further raise awareness. The talent that ITB secured included Little Mix, Naomie Harris, Jess Glynne and Iskra Lawrence. This group of women enabled thousands of people to learn about the organisation and engage with what turned out to be a very successful campaign.

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