ITB in the News
ITB introduces a new Los Angeles showroom with upgraded features and enhanced services
The new showroom space has been designed to maximize opportunities for clients in the changing industry landscapeView
For the brand’s second annual “Service Dog Salute” campaign, ITB secured a partnership between Purina Dog Chow and multi-media personality and American Idol mentor, Bobby Bones, known for his extensive philanthropic efforts.
Bones teamed up with Purina for September’s National Service Dog Awareness Month to raise awareness around the benefit of service dogs in order to help veterans have a higher chance of getting one.
During the campaign, Purina donated up to $500,000 to Tony La Russa’s Animal Rescue Foundation (ARF) in support of their veterans program. Bobby became a supporter of service dogs after being recommended one by his therapist since he was struggling with PTSD at the time.
For every bag of dog chow bought inscribed with “Buy a bag. Help a vet”, money gets donated to Tony La Russa’s Animal Rescue Foundation until November 1st.