ITB in the News / Trends
ITB In Conversation: Building Brands in the Age of Talent + Influence
ITB hosts a panel discussion on the evolution of talent-led brands at the AllBright, West HollywoodView
To celebrate the global brand relaunch for Pandora, which sets out to empower women around the world to voice, share and celebrate their loves and passions, Pandora hosted an event on the 28th of August in LA, which had a theme of confidence and self-expression and featured performances by global music artists secured by ITB; Sza, Charlie XCX and Zuri Marley.
As part of the new brand ethos and activity, ITB has also secured the talent for a long term brand ambassador programme with Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Tasya van Ree and Margaret Zhang who are the new ‘Pandora Muses’ who were all on hand to celebrate Pandora.
Additionally a key pillar of the celebration was the unveiling of the ‘Street of Loves’ a host of vibrant murals curated by C. Finley, known for her vibrant geometric artwork and street art activism and showcasing murals by street artists; Desiree Kelley, Eddy Segal, Mrrbaby, Serena Rio, Michelle Rogers and Christina Allen, a collective of skilled female graffiti artists all secured by ITB. Read more here.