Paddy Power Bingo "Guess or Drag it out" Campaign

ITB continues to support creative agency partner VCCP with casting and talent procurement across Paddy Power campaigns. After the success of last year’s Paddy Power campaign featuring Rhodri Giggs, ITB recruited the UK’s most loved Drag Queens to star in a 30-second ad and an epic 5-hour film for this year’s “Guess or Drag it out” campaign giving customers the chance to win a Mini Cooper. The ensemble of drag queens secured included RuPaul’s Drag Race UK stars Baga Chipz, Vinegar Strokes, Crystal, Sum Ting Wong, Tayce, Asttina Mandella and Divina De Campo. For the week-long competition, customers were asked to correctly guess how many bingo balls could fit inside the Mini Cooper for a chance to win. Contestants were also offered an alternative to guessing, whereby contestants could count the balls instead, but Paddy Power Bingo will “Drag It Out”, by making contestants watch every last ball as they are placed inside the car during a 5-hour long Drag show.

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