Mastercard Priceless

ITB secures some of the most influential and renowned figures in contemporary cinema for Mastercard’s latest priceless campaign, ‘See Life Through a Different Lens’ – including Zambian-Welsh director and screenwriter and winner of BAFTA Award for Outstanding Debut by a British Writer, Director or Producer Rungano Nyoni, esteemed Italian director Gabriele Muccino, renowned for The Pursuit of Happyness and Seven Pounds, and Palme d’Or and Cannes Lion winner Wim Wenders. The unique and unprecedented campaign is designed to inspire the next generation of filmmakers.

Mastercard, official sponsor of the Venice International Film Festival for the third year in a row, worked together with ITB to procure talent who are extremely reputable in their field in order to carry the messaging of this galvanising campaign.

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