ITB in the News / Trends
ITB In Conversation: Building Brands in the Age of Talent + Influence
ITB hosts a panel discussion on the evolution of talent-led brands at the AllBright, West HollywoodView
‘The Essilor 20/20 Vision Pledge’ is a new campaign introduced by Essilor of America that encourages parents to take immediate action to prioritize their children’s vision this back-to-school season. The campaign features actress Marsai Martin, best known for her roles in award-winning TV show “Black-ish” and comedy film “Little”. In the campaign video, Martin addresses the importance of vision care in helping children succeed in school, sharing her personal experience of struggling academically until her vision issues were successfully diagnosed and treated. The campaign calls all parents to sign the pledge and have the opportunity to win eyeglasses for their entire school.