On International Women's Day ITB supported The Body Shop to co-host a VIP lunch with Radio One DJ Clara Amfo, securing VIPs to attend and support the incredible women who have been supplying The Body Shop with its Community Trade shea butter for 25 years
ITB has been involved with a number of The Body Shop’s high profile social initiatives and on International Women’s Day 2018, ITB supported The Body Shop to create a truly empowering and inspiring lunch. The Body Shop and Clara Amfo joined forces to celebrate the incredible women of the Tungteiya Women’s Association in Ghana who have been supplying The Body Shop with its Community Trade shea butter for 25 years.
ITB utilised our knowledge of the VIP landscape to secure the right VIPs to attend, ensuring that there was an authentic connection between The Body Shop, Clara and the Community Trade Initiative in Ghana. Guests included musicians Ella Eyre, Izzy Bizu, Mahalia and Joy Crookes, Vogue Digital Editor Alice Casley-Hayford, Broadcasters Emerald Rose Lewis and Keturah Cummings, as well as authors Otegha Uwagba and Danielle Dash.
Guests were treated to an incredible all-vegan, Ghanaian lunch, curated and catered by Zoe Adjonyoh of Zoe’s Ghana Kitchen, aligning with The Body Shop founder Anita Rodick’s view that “Business can be fun, it can be conducted with love and be a powerful force for good”