Angie Smith curates capsule edit for Fat Face Autumn Winter 2019
Angie partnered with the high street lifestyle retailer to curate an Autumn edit of her essential pieces for the season. ‘The Stylist Edit’ consisted of several looks specifically chosen by Angie to flatter any shape or size – true investment pieces that any woman could mix and match to create a capsule wardrobe following her styling tips. The Autumn edit proved so successful that Angie was invited back to curate a second edit for Winter 2019.
Both the Autumn and Winter edits were specially merchandised in-store and in window displays of certain retail locations, along with a comprehensive digital and press campaign which drove high levels of engagement and sales. Assets included BTS styling imagery, campaign video and beautifully shot campaign images.
Press coverage included features in Drapers, You magazine, The Telegraph, The Daily Mail, Hello! Magazine and more.