Launching An Empowering Movement through “Unstoppable Together” Messaging
No7 and DeVries Global approached ITB to secure talent to drive awareness for a powerful campaign to continue the brand’s 85 year commitment and mission of helping generations of women confidently live life on their own terms. Since the pandemic created larger employment losses for women, so the objective was to secure talent that align with the No7’s values who could authentically speak to the “Unstoppable Together” campaign in order to tackle the SHEcession and help women re-enter the workplace.
Securing the Brightest Female Advocacy Leaders for an Informative + Unifying Campaign
To spark open conversation, No7 is released an original female-produced film that captures the feeling and magnitude of the SHEcession’s impact by not only presenting facts and figures but through vivid visual representations of women’s stories. ITB procured Maria Shriver (Journalist and Author), Tamron Hall (TV Host and Journalist), Kate Walsh (Actress and Businesswoman), Padma Lakshmi (TV Host and Producer) and Niecy Nash (Actress) to participate in amplifying this campaign through social media posts and serve as speakers during the ‘No7 Unstoppable Together Job Summit’. Talent also spoke to reporters at ESSENCE, Forbes, ELLE and US Weekly to discuss the impact of the SHEcession and describe their personal connection to the movement.
Driving Action Towards SHEcovery
The campaign garnered strong press coverage across lifestyle, consumer, trade and business media leading up to the summit. During the event, talent inspired attendees through their anecdotes and words of wisdom. Paid talent content overperformed, surpassing all benchmarks. Talent was 2.6x more effective at driving consumer action compared to similar programs conducted by DeVries Global.