McDonald’s Ronald McDonald House Charities

Spreading Awareness for Ronald McDonald House Charities' RMHC mission

ITB was engaged to help McDonald’s Ronald McDonald House Charities spread awareness and activate consumers to join McDonald’s in rallying support for Ronald McDonald House Charities, to help consumers understand the RMHC mission as a founding mission partner.

Securing America's Sweethearts to Help Raise Money for an Important Cause

McDonald’s launched a one-of-a-kind social challenge, #HereForRMHC, to close the donation gap created by the COVID-19 pandemic where consumers were encouraged to post the RMHC heart with #HereForRMHC as a call-to-action for McDonald’s to donate $100 in their name as part of their $100 million commitment. To get the word out about the challenge, ITB procured relatable parents Chrissy Teigen and John Legend to participate in media interviews, post on social media about the challenge and also surprise a special RMHC family.

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National Media Coverage

Overall, the campaign was a huge success and partnering with relevant talent helped secure broad earned media coverage across verticals including celebrity, lifestyle/People, morning broadcast/GMA, entertainment/Billboard, etc.)