H&M x Simone Rocha
Building Fashion Credibility
For the launch of the highly anticipated Simone Rocha x H&M Campaign, H&M tasked ITB to cast and secure fashion credible and newsworthy talent to take part in the campaign, promoting the messaging of the joy that will come when we can meet again.
Securing Up and Coming Established Talent To Bring a Collection to Life
ITB secured four dynamic individual talent to star amongst an all-star cast for the highly anticipated H&M x Simone Rocha Collaboration. ITB procured British actor and star of “Normal People” Daisy-Edgar Jones, “Topboy” star Micheal Ward, musician and cellist Kelsey Lu and dancer and actor Francesca Hayward to feature in the Campaign. Shot by Tyler Mitchell, in his signature optimistic style, the campaign invites people to step into the Simone Rocha x H&M world, and experience the feeling of community, joy and inclusivity.
Sold Out Collection Globally
The campaign received much positive sentiment and a huge amount of press accumulated with titles such as VOGUE, Stella and more, with the collection selling out in a few hours. The sheer demand in China led the brand’s server to crash.