Bumble Holiday Campaign 2020

Authentic Storytelling to Break Taboos ad Champion 2020 Daters

Bumble engaged ITB alongside Brooklyn Brothers to secure a celebrity protagonist to bring to life honest and humorous storytelling for their Holiday campaign film in the UK chronicling the strange experiences of dating amid a pandemic and to reinforce the importance of establishing connections with regardless of a lockdown .

Celebrating Imperfect Dating With Humour to Resonate with Young Single Women

ITB cast and procured unmistakable presence and persona actor Helena Bonham Carter, to take on the role of ‘Fairy Godmother of Dating’ and service of lovelorn singletons for UK & ROI digital campaign, “When dating met 2020”, that saw Helena narrate a sequence of unfortunate lockdown related dating mishaps. Alongside the campaign film, Helena shared her own dating and relationships tips in a separate PR film for Bumble which was shared across their social channels – her answers piquing a lot of press interest.

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From UK to Global Press and Buzz

The film was pushed out on Bumble’s UK & ROI social channels and YouTube and the subsequent press coverage also reached a global audience, with press picking up in countries such as the US, Germany, France, Brazil and Australia especially thanks to Helena’s role in the most recent series of the hit Netflix show, The Crown.

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