Representation + Brand Extension
Giovanna Engelbert x Bergdorf Goodman
Creative Direction for Bergdorf Goodman takeover to launch Gio_Graphy bookCreative Direction
Giovanna Engelbert is an Italian-born creative director and consultant to luxury brands on their products and imagery, based in New York City and Stockholm. She is currently the Creative Director for Swarovski Professional where she consults on multiple facets of the brand and communications strategy.Read More
Giovanna Engelbert is an Italian-born creative director and consultant to luxury brands on their products and imagery, based in New York City and Stockholm. She is a contributing fashion editor at Vogue Japan and a contributing editor at W Magazine, for whom she styles fashion editorials and previously had a monthly column “Gio’s Journal,” chronicling her latest fashion and art discoveries. Recognized for her uncanny ability to meld sophistication and playfulness, Engelbert has collaborated on a stunning array of editorials and commercial work with noted photographers. A passion for the arts and cultural curiosity developed from a young age, with Engelbert growing up as a part of an inherently artistic family who are trained, teaching and working in fine art, sculpture and design. This early education shaped Engelbert’s creative vision, with her contemporary work as a stylist and consultant imbued with a deep knowledge of historical and modern art, music, dance and film. October 2017 saw the release of Gio_graphy: Fun in Wild World of Fashion, an elegant and colorful autobiography cum style guide published by Rizzoli. A humorous and chic take on travel, fashion and living your most glamorous life, the book pre-launched in September in collaboration with New York luxury department store Bergdorf Goodman. The launch saw Giovanna design special window displays for the iconic Fifth Ave store, as well as designing a collection of exclusive t-shirts and curating her own pop-up store which hosted her book signing. November 2017 also saw the launch of Engelbert’s first e-commerce platform – myfavoritecolorisshopping.com – a play on Engelbert’s infamous slogan; ‘My Favorite Color Is..’ Giovanna is currently the Creative Director for Swarovski Professional where she consults on multiple facets of the brand and communications strategy.