Freddie Harrel

Freddie Harrel is an entrepreneur, speaker, confidence coach and style icon. Cameroonian, born and raised French and up until recently living in London, Freddie is at heart a storyteller with a bold, beautiful voice and style to match.

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Her unique approach to fashion and styling was honed during her early career as a digital strategist for ASOS, Vestiaire Collective and Topshop, after which she went freelance, establishing her own digital presence through Instagram (where she captured and shared her signature suits and striking prints) and confidence workshops SHE Unleashed – a series where women of all ages came together to discuss issues that impact the female experience.

Freddie has now taken her wealth of experience and passion for communicating with and supporting women into her latest venture as a business owner, founding RadSwan (previously Big Hair No Care) – a conscious beauty brand built with, and for, the Global African Diaspora. RadSwan is part of the Founders Factory Accelerator, raised $2 million from an all- female pool of venture capitalists and is due to launch in early 2020. Freddie was named Cosmopolitan’s Influencer of the Year 2018, was listed in the Create and Cultivate 100 for Beauty (2019) and is a renowned TEDx Talk speaker.

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