Freddie Harrel is a Paris-born award winning fashion blogger, confidence coach and public speaker turned beauty start-up founder known for her honest voice, clashing prints and inspiring posts.
Having graduated with a masters in finance her professional career started with a brief stint in banking before attaining an MBA in e-business and transitioning to the world of e-commerce. Since then, she has worked at leading companies such as Ogilvy, ASOS, Topshop, and Vestiaire Collective.
Freddie started her blog in 2013 and swiftly built a substantial following engaged by her iconic style, wit and vulnerability, she has gone on to be featured in Vogue, Marie-Claire, Elle and Cosmopolitan to name but a few. She was honoured in 2018 as the ‘Gold Standard Influencer of the Year’ by Cosmopolitan and was listed in the Create and Cultivate 100 for beauty in 2019. She has worked on campaigns with a multitude of fashion brands including Levis, Hush, Gant, Petit Bateau, ME+EM, ba&h, Sezane, Kate Spade, Boden and Karen Millen. She has also partnered with jewellery brands such as Olivia Burton, automotive brands Hyundai and Jaguar and tech giants such as Huawei and Google.
Never one to sit still for long she created the successful She Unleashed workshop in 2015 which offered women of all ages a place to come together to fully unlock their potential. Freddie adored hosting these sessions and a deep seated drive to cultivate community was born in her.
Her speaking engagements have since taken her around the world covering a wide variety of topics from wellbeing to business with her TEDx talk in Brighton being a highlight. She is after all a storyteller at heart with a bold and beautiful voice.
In 2016 Freddie moved to Geneva with her husband and found, despite being pregnant with their son, that she had time on her hands. She launched her hair extension business, Big Hair No Care, and half a year later was opening her first shop in Brixton, South London. Freddie has since gone on host a series of successful pop up shops in London, Paris and New York before raising $2 million in funding from an all-female pool of venture capitalists including BBG and Female Founders Fund, making her one of only a handful of black women to ever raise over $1 million. The relaunch of the company as RadSwan is slated for Spring 2020 and will be based out of a new office in New York.
In RadSwan Freddie aims to create a conscious beauty brand built with and for the Global African Diaspora which will fully realize her ambition to create an international community for women of colour to unite with, and uplift one another. The launch of RadSwan was announced in Business of Fashion at the end of 2019, in an article titled “Building the Glossier of the Black Hair Market”.
Following eight years in London and three years in Geneva, Freddie is now based in Brooklyn, New York with her husband Tom and son Hugo.