ITB casts infamous family and friends for the latest H&M 'Moments in-Between' Holiday Campaign
Renowned celebrities and influencers feature in this year's H&M Holiday campaign to celebrate the "moments-in-between" during the holiday periodView
Last month we announced that ITB, in its fifth year of partnering with Chivas, helped to secure Avengers star Zoe Saldana to act as the judge of the Chivas Venture – an annual global competition that gives away $1 million in no-strings funding to the hottest social start-ups from around the world. On May 9th, Saldana joined a panel of expert judges at the Chivas Venture Global Final, hosted at the TNW Conference in Amsterdam, Europe’s leading tech festival.
The event was a huge success, with the prize money being awarded to Javier Larragoiti, Co-Founder and CEO of Xilinat, which is set to revolutionise the sugar industry by converting agricultural waste into a low-calorie natural sugar substitute, helping tackle obesity while providing a sustainable alternative for diabetics and the health-conscious.
Saldana commented on the event: “Big businesses around the world also need to take responsibility and I’m in awe of what Chivas as a brand is doing; investing funds and driving awareness of these incredible entrepreneurs who are building businesses that are making our world a better place.