The month of April plays host to one of the world’s biggest music festivals – Coachella. As celebrities, influencers and attendees alike use the festival as a playground for showcasing and experimenting with their style, it is an increasingly important platform for branded content to be captured and shared on social media channels.
Our clients, Privé Revaux and Fitbit, entrusted ITB with this content heavy opportunity to increase their brand awareness and recognition through strategic gifting. Targets reached included actor Charles Melton of Riverdale, Lana Condor, breakout star of the Netflix film To All The Boys I’ve Loved Before, actress and singer Laura Marano, model Delilah Belle Hamlin, actress Kelli Berglund of the new TV series Apocalypse Now, actor Mena Massoud star of the upcoming Disney live action Aladdin and actress Laverne Cox of Orange is the New Black. As a result of this gifting initiative, both Privé Revaux & Fitbit received a high magnitude of digital press on Instagram.