ITB secured Broadway star Leslie Odom Jr. and fitness mother/daughter duo Denise and Katie Austin to spread love this holiday season for Verizon’s holiday activations. The three shared stories highlighting how they connect and spend quality time with loved ones – whether together physically or not.
Leslie Odom Jr. entertained virtually with one-to-one interviews, an exclusive appearance on Verizon’s Up To Speed Twitter and an intimate, private performance for media. Denise and Katie Austin created and shared out a custom 30-minute workout sponsored by Verizon to keep audiences moving stronger and faster– just like Verizon’s 5G network – through the last few weeks of a draining 2020. The activations drove traffic to Verizon’s holiday deals and shopping pages, encouraging audiences to upgrade their connectivity in addition to their mind, body and soul this holiday season.