Timberland x Loyle Carner x Nature Needs Heroes

British musician Loyle Carner teamed up with Timberland for the final instalment of its #NatureNeedsHeroes campaign to make London a greener and healthier place. ITB secured Loyle to work with Timberland and London National Park City on the urban greening project that’s seen the musician transform a community square in his home turf of Croydon that will act as a place for locals to access calm and peace and a place to be proud of, while also raising awareness about environmental issues.

The local community took part in bringing the space together, adding their own finishing touches to make it alive and welcoming. Members of the community were given a time slot, to comply with social distancing guidelines, and invited down to plant something and make their own contribution to the future of their community.

The first phase of the urban greening development at Thornton Heath was also marked with an open community event involving locals to provide feedback and input into the project.

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