September saw the launch of Timberland’s global #NatureNeedsHeroes AW19 campaign, announcing Timberland’s commitment to plant 50 million trees in the next 5 years.
ITB cast and secured an ensemble of open-minded and multi-generational changemakers who are committed to making a difference and saving the planet, including sustainability advocate Kathleen Elie, urban changemaker Jorne Wemmenhove, climate ambassador Inna Modja, solar designer Marjan Van Aubel, climate activist Alice Aedy, environmental activist Summer Rayne Oaks, urban gardener Kevin Espiritu, architect and entrepreneur Timothee Boitouzet, agricultural service Freight Farms and anti-consumerism advocate Wilson Oryema.
The campaign has just been named one of “The Best Fashion Ad Campaigns of Fall 2019” by WWD.
According to new research led by Swiss University ETH Zürich, the restoration of trees remains among the most effective strategies for climate change mitigation. They claim that a worldwide planting program could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities.