Superdry Sport #WinDifferent Campaign

For Superdry Sport’s AW20 campaign, ITB cast and secured a number of inspirational athletes with their own unique story to tell to bring to life Superdry’s new performance collections. The talent secured who featured in the #WinDifferent campaign included self-taught stunt woman and ‘Samurider’ Shaina West, trail runner and author Nick Butters and ballerina Precious Adams who each have their own individual expression of style. Dynamism and finding the rhythm in things defines Shaina West as she challenges conventional training techniques with extreme focus and discipline. Precious Adams defines what it is to be gentle, graceful and powerful all at the same time through her expressive dance. Last but not least, Nick Butter proves perseverance is everything having run a marathon in every country on the planet.

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