Superdry #SDMyWay

For AW19, Superdry is featuring cultured and adventurous talent for the #SDMyWay mainline and sports campaign.

ITB was briefed to engage talent who are considered cool, charming and credible and who embody the spirit of adventure.

ITB secured Japenese identical twins Amiaya for the mainline campaign, and British professional boxer, Chris Eubank Jr. who participated in both the mainline and sports campaigns.

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