Ruby Rose "Owns It" for G-Star Raw

ITB assisted the denim-forward brand G-Star to secure actress and activist Ruby Rose for its new campaign “It’s you, Own it”, which centers around themes of authenticity, non-conformism and assertiveness. Who better than Australian actress Ruby Rose – who got her big break on the hit series “Orange Is the New Black” – to be the face of a campaign championing those that stand by their differences. Ruby appears alongside Jon Kortajarena in the campaign visuals, set on the streets in Barcelona, in G-Star’s signature black and white shots.

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