For this year’s Cannes Film Festival, ITB teamed up with Golin and Magnum to secure Rita Ora to perform a stunning acoustic set at the Magnum Beach on La Croisette at the end of a live panel discussion to launch the ‘Never Stop Playing’ campaign. Following the panel talk, Rita paid a visit to Magnum’s Dipping Bar to create her very own bespoke Magnum Ice Cream. Later, she was dressed by ITB in a purple Zuhair Murad gown to attend the official Magnum after party. Guests at the star-studded event included DJ and creative disruptor Virgil Abloh, Kiddy Smile and a surprise performance from Aya Nakamura.
