Trends
ITB Content Tips: How to Succeed on TikTok
Since TikTok has become all the rage in the current climate, ITB comments on how you can look to succeed on the platform with some quick and simple tips
For this year’s Cannes Film Festival, ITB teamed up with Golin and Magnum to secure Rita Ora to perform a stunning acoustic set at the Magnum Beach on La Croisette at the end of a live panel discussion to launch the ‘Never Stop Playing’ campaign. Following the panel talk, Rita paid a visit to Magnum’s Dipping Bar to create her very own bespoke Magnum Ice Cream. Later, she was dressed by ITB in a purple Zuhair Murad gown to attend the official Magnum after party. Guests at the star-studded event included DJ and creative disruptor Virgil Abloh, Kiddy Smile and a surprise performance from Aya Nakamura.
