Reiss x Seeding Programme with Digital-First Talent
With the 50% increase in social media usage per household since the imperative to stay home, ITB acted swiftly to pivot the retainer work with Reiss from a VIP dressing strategy to a new seeding programme to maintain momentum with VIPs and Influencers. ITB identified digital-first talent who are existing of the brand with established capabilities of shooting great content at home to reach and influence audiences. Talent were gifted for the months of March and April where ITB leveraged its relationships with the individuals and their teams to encourage social media posting once the gifts had been received. Placements were secured on 13 talent with 30 posts in total across Instagram and YouTube from talent including Tom Grennan, Perri Shakes-Drayton, Ashley Roberts, Myleene Klass, Niamh Algar, Frankie Bridge, Josh Cuthbert, Nadia Anya, Vogue Williams, Jim Chapman, Lorna(Symphony of Silk), Ali Gordon and Lydia Millen.