ITB in the News
ITB introduces a new Los Angeles showroom with upgraded features and enhanced services
The new showroom space has been designed to maximize opportunities for clients in the changing industry landscapeView
ITB secured press for the launch of Ashley Benson’s first ever eyewear collection in partnership with Privé Revaux. The aptly named Benzo collection – a nickname given to Ashley by her friends – launched earlier this summer on July 22nd and consists of three unique high-quality and fashion-forward frames each with a distinct attitude coming in black, red, and white and designed by the actress herself.
The three styles included in the collection are: Olive, a narrow, modernized version of a cat-eye that is named after her dog; Planco, a futuristic straight brow design with side shields that is named after her best friend and publicist, and Victoria, Benson’s middle name, which is a classic rectangular style.
Recognising that many of her friends and fans are younger, Ashley felt passionate about setting her sunglasses range at an affordable price point, each retailing for $39.95/pair.