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ITB secured press for the launch of Ashley Benson’s first ever eyewear collection in partnership with Privé Revaux. The aptly named Benzo collection – a nickname given to Ashley by her friends – launched earlier this summer on July 22nd and consists of three unique high-quality and fashion-forward frames each with a distinct attitude coming in black, red, and white and designed by the actress herself.
The three styles included in the collection are: Olive, a narrow, modernized version of a cat-eye that is named after her dog; Planco, a futuristic straight brow design with side shields that is named after her best friend and publicist, and Victoria, Benson’s middle name, which is a classic rectangular style.
Recognising that many of her friends and fans are younger, Ashley felt passionate about setting her sunglasses range at an affordable price point, each retailing for $39.95/pair.