ITB in the News / Trends
Thought Leadership: The New Rules of Influencer Marketing During Uncertainty
The new norms of social distancing and self-isolation should compel marketers to foster a sense of communityView
ITB assisted the home of the Judgement Free Zone® to secure one of Hollywood’s most exciting young stars – 17-year-old Caleb McLaughlin – as a spokesperson for this year’s Teen Summer Challenge. As part of the offering, teenagers aged 15–18 are invited to stop by their nearest Planet Fitness and sign up to work out for free, until September 1, 2019. Caleb stars as a “super positive workout buddy” in digital creative for the initiative, offering encouragement for every teen looking to stay active while school is out for the summer. Read more here.