ITB was briefed by Topshop and Topman to develop and execute an always-on influencer program, building on the brand’s longstanding heritage of promoting and supporting Britain’s “next young big things”.
The campaign features multi-hyphenate talent with varying reach who appeal to Topshop and Topman’s modern and diverse customer base.
The #OurTopshop collective includes R&B artist Mabel, DJ Millie Cotton, Fashion Stylist Modestmira, Victoria’s Secret Angel Leomie Anderson, Photographer and Editor Anais Gallagher, Model Neelam Gill, mental health advocate and model Jada Sezar, celebrity Fashion Stylist and Interior Decorator Melissa Holdbrook-Akposoe and pop music group Bloom Twins, to name a few.
The #OurTopman guys include chef and model Isaac Carew, model and LGBTQI activist Reece King, actor and model Bruce Herbelin-Earle and influencer Joel Mcloughlin, among others.
The #OurTopshop / #OurTopman Influencer collective works across multiple categories featuring all the latest Topshop/Topman hero pieces.