ITB Worldwide absorbs Octagon "First Call"
April saw ITB Worldwide announce our next phase of expansion, which includes the integration of Octagon Sports and Entertainment (OSEN)’s longstanding and successful First Call team into our global operations. This has created one powerhouse team of 40+ with offices in London, Los Angeles, New York and Washington DC.
This development comes after the absorption of Rogers & Cowan’s Film Fashion division in January, which expanded ITB’s suite of services enabling showrooms in London, New York and LA. ITB now offers VIP gifting and seeding across fashion, beauty and consumer brands and red carpet placement.
These integrations marks the expansion of influencer and talent partnership services across the fashion, sports and entertainment industries under one roof, placing ITB Worldwide in a class of its own.
At the end of March, we brought all the new ITB Worldwide team together in London for 3 days, workshopping, inspiration sessions and of course fun! Our continued goal is to provide our brand and agency clients with strategic and optimized creative partnerships that harness the power of Influence, Talent & Culture.
The expansion was covered in the April 11 issue of WWD.