Northwell Health x COVID-19

Last month, ITB drove the procurement of Ray Romano, a native New Yorker and well-recognized stand-up comedian, as the voice-over for client Northwell Health’s PSA spot encouraging New Yorkers to stay strong together and deliver much-needed facts about COVID-19. To get the message out to the public as quickly as possible, we were able to expedite our typical process of ideation, contracting, production, etc. into a one-week timeframe. The resulting PSA has run on regional broadcast throughout New York and continues Northwell’s mission of providing support, information and encouragement to the public.

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