ITB is excited to announce the signing of stylist and consultant, Angie Smith, to our roster of creative talent. Angie has been a personal stylist for over 12 years and during this time has built up an impressive social following and roster of clients including Holly Willoughby, Davina McCall and Laura Whitmore to name but a few. She is widely credited as the woman behind Holly Willoughby’s transformation into a style icon and subsequently the frenzied sell-outs that her M&S edit and This Morning outfits have generated.
Whether dressing herself or one of her celebrated clients, Angie focuses on how women want to feel, not just what they want to look like, creating a signature laid-back luxe aesthetic that is inspirational yet accessible. Leveraging Angie’s styling credentials, signature aesthetic and ability to curate accessible fashion looks, ITB will be seeking styling, consultancy, brand collaboration and design partnership opportunities in order to build the Angie Smith brand.