Earlier this month, Miller Genuine Draft’s Miller Design Lab released a capsule collection of streetwear, curated by the brand in collaboration with renowned American streetwear designer Jeff Staple.
ITB worked with the teams at Sid Lee Toronto, Molson Coors Canada and Staple Design to set up the Staple Pigeon collaboration.
The black and gold unisex collection includes long sleeve tees, crew neck sweatshirts, hoodies and anoraks emblazoned with Jeff’s trademark pigeon under the campaign tagline “Why be one in a million when you can be one of none?”
Jeff attended events in Toronto and Vancouver for the launch of the collection which is available at Exclucity boutiques across Canada.
View the full collection here.