'Little Lungs in a Great Big World’ 2020

The FDA’s Center for Tobacco Products is breathing new life into their “Little Lungs in a Great Big World” animated campaign PSAs that first launched in 2017 through IPG agency, FCB Inferno. Little Lungs – a stunted lung who smoked as a teen and never grew to normal size – features in the videos trying to keep up with physical activities alongside celebrity lungs who have provided their voices to the campaign. Little Lungs’ newest adventures feature the famous lungs of skateboarder Tony Hawk, ex-NFL player Sky Katz and Disney singer/dancer Terry Crews – in claymation of course – procured and secured by ITB. This is the first time talent likeness has been incorporated into the campaign in claymation, in an effort to reach 12-17 year olds in new, appealing ways with this crucial and life-saving message.

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