ITB in the News
ITB Celebrates Black History Month in the UK
Over the month of October, ITB team members attended a number of online panel talks, open forums and workshops to further their knowledge and learning of Black History in the UKView
ITB was engaged by American heritage brand Jockey to secure talent within the fashion and entertainment communities for a VIP seeding programme to build credibility. ITB tapped into their network of stylists and influencers to secure Instagram stories and posts on behalf of Jockey from Arielle Kebbel, Candace Cameron Bure, Hayley Hasselhoff, Janel Parrish, Melissa Joan Hart, Merle Dandridge, Chase Stokes, Kelsea Ballerini, Ally Maki, Laura Marano, Rachelle Lefevre and Aui’ili Carvalho. The programme benefited from significantly high reach with a total of over 27.4M followers and 100K average likes per post.