Jockey x Seeding Programme in Quarantine

ITB was engaged by American heritage brand Jockey to secure talent within the fashion and entertainment communities for a VIP seeding programme to build credibility. ITB tapped into their network of stylists and influencers to secure Instagram stories and posts on behalf of Jockey from Arielle Kebbel, Candace Cameron Bure, Hayley Hasselhoff, Janel Parrish, Melissa Joan Hart, Merle Dandridge, Chase Stokes, Kelsea Ballerini, Ally Maki, Laura Marano, Rachelle Lefevre and Aui’ili Carvalho. The programme benefited from significantly high reach with a total of over 27.4M followers and 100K average likes per post.

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